Internet Marketing-When is it Important to Track Your Message?

Tracking your Internet Marketing, strategically, can be a key to learning whether your message is valued by your readers.  A successful message might be measured by the comments on a post, unique hits to your site, opt-in subscribers to a newsletter or even sales, but the hidden signs of success are much harder to see, unless you are tracking what you share.

How do you track your Message to know if Visitors find Value?

Providing value in your message is what brings readers back and when unique visitors turn into returning visitors the other parts of a successful Internet Home Business will begin to happen.  But how do you really know if the ticks on your hit counter are connecting?

Most On-Line Marketers understand how to include URL links in their posts and content, but if you aren't sure how many visitors use those links, how will you really know if your words made a difference?

In a recent HubPage on how to track your online marketing, I share a FREE tool that will help turn any website URL into a shorter tracking URL which can be used in any situation.  What's great about this tool is that it automatically saves a list of all URL's that you create, great for future use, and automatically tracks all clicks on that URL, unique and returning.  It's a powerful tool with many other features, and if you are building your home business on a budget, the price can't be beat.

What Internet Marketing Venues make Sense to Track?

Not every avenue that you use to build your online business needs to be tracked, but there are a couple that every marketer should focus on.

1.) Blog posts can be an excellent way to track your message.  If your asking your readers to follow a link to another post, site, lead capture page or affiliate product, then that is the type of link that could be tracked.  Knowing how many visitors clicked on that link will tell you if your content was compelling enough.

2.) Social Networking is another must in strategically tracking your message.  With sites like Twitter and MyBlogLog the amount of characters available to share your message is short, 140 with Twitter, but more importantly, the need to see if your community is truly following can help with future communications.  Social Networking is a major tool in sharing what you have to offer so if you track certain messages it will help you in determining what's working and what's not.

3.) Email Marketing is the #1 place where tracking is critical.  It's one thing to know what our Opt-In subscribers want from you, it's another to know if they are really listening.  Email Marketing is about one thing, providing value and expertise to those that have asked to receive it.  It's a way to personally communicate with people who see you as an individual they can learn from.  If you provide links to things that you sell, or just more content on your site, by tracking those links you get a better idea of how your message engages your list and helps with future email communications.

Will Tracking your Online Marketing create Success?

Tracking in itself won't create success, but what it can give you might just lead you closer to that goal.  Every marketer looks for ways to differentiate themselves from the guy or gal next door and by tracking those critical areas of your marketing plan, it allows your customers a way to tell you that they like what you provide.

Remember, value is the key to convincing your Unique Visitors to convert to Returning Visitors and when that happens, ticks on the hit counter go up, Opt-In subscribers rise, comments on your posts skyrocket and SALES begin to happen!!

To Your Success!!

Mike Witt
Your Financial Freedom

Comments

[Tara @ Affiliate Marketing Prodigy]

Keeping track of your marketing efforts is a great way to find out what works and what is a waste of time!

[Mike Witt]

Hi Tara,

Thank you for the comment, I appreciate that. You are right, tracking certain parts of your marketing is very important in knowing what is working or not. It also helps with efforts of split testing too.

Thanks for stopping by and leaving a note.

Mike Witt

[Erwin Tan]

Great article..

This is as good as telling everyone split-testing is extremely important in their businesses.

Just like surveys as well.

Cheers!

[Mike Witt]

Hey Erwin,

Thank you for your comment, I appreciate that very much. You are right, tracking your message is just as important as split-testing your marketing materials, excellent point.

Thanks for the visit, nice to meet you,

Mike Witt

[Erwin Tan]

Nice to meet you too Mike!! =D

[shop from home]

Great post. Looking forward to read more.

[Canadian Drugs]

This is a really nice post! Thanks for sharing.Hope to read more.