Online Social Networking-Does it Really Attract the Right Prospect to your Home Business?
Utilizing Online Social Networking to Build a Home Business is rising in popularity and ranks top on the list for people looking to expand their marketing brand.
But what is it about connecting with people through these mediums, like Facebook, MySpace and Digg, that drives people to utilize them? In a word "Attraction."
For sometime, many of these social sites have been used mainly to drive traffic to a person's website, blog or lead capture page, but today that focus has shifted and more people are figuring out that "Traffic" in itself is only part of the picture.
Would you rather have 100 ticks on your Hit Counter, or 10 Targeted Visitors who actually read your content, leave comments and connect with the value you provide?
Most smart marketers would probably agree with the later, but do they really understand the power of it all? Marketing online has been around for years, but Attraction Marketing is a term that is starting to find its way into social networking circles and is driving the trend of how business people see internet marketing today.
Let me share the power of what I am talking about:
Yesterday I created a post called "Building a Home Business on a Shoestring Budget, Can it be Done?" I shared my post with some mutual friends on a couple social networking sites that I frequent, Digg and MyBlogLog.
Within 20 minutes of just sharing my post, two people decided to share it with their readers on a couple other social networking sites and all of a sudden I had 189 targeted visitors to my site, all within that short time span.
Within a couple hours 288 total visitors came to my site, several left nice comments, a few actually sent me some offsite emails and 38 of those folks subscribed to my feed.
My intention in sharing this information is not to boast but to show folks that Online Social Networking is a powerful tool when used the right way and can do more for home business owners then just drive the Hit Counter at the bottom of their site.
Why is Attraction Marketing so Powerful?
Attraction Marketing principles are so powerful because they focus on building a Connection with people and not just socialization. Socialization is needed but we all connect with people for a reason, Attraction Marketing is about connecting to provide value and ultimately provide solutions to problems or challenges.
For the Work form Home business owner the focus could be about providing solutions that center around the products or services you promote. If your overall industry is to provide Health related products then utilizing Social Networking could be a way for you to provide expertise and insight to those people searching or needing information about Weight Loss, or Energy or Optimal Nutrition. Are you starting to see the connection?
Let me share the true power of Attraction Marketing and what the right training and focus could truly bring to your home based business:
A good friend, Eric Walker, recently interviewed Barbara Silva about the power of Attraction Marketing coupled with the training at the Renegade University. Both Eric and Barbara are excellent examples of what the right training and right focus can do for folks seeking to build an online business.
Here is a link to Eric's site where you can download this 26 minute conversation and hear from Barbara about how these new methods of attraction have created the model for her business success.
I think you will agree, after listening to the call, that the shift in Social Networking has begun and all that is needed to start is the right foundation.
To YOUR Success,
Mike Witt
Mike Witt