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Entries in internet marketing (5)

Wednesday

17Dec2008

3 Keys to Building Lasting Relationships with Your Visitors

Building relationships and connecting with your visitors, readers and customers can sometimes be challenging. Your site structure has some to do with how people flow from one point to another, but what key ingredients build lasting relationships with those who frequent your site?

Recently I had a young lady send me an email, not long after leaving a comment on one of my posts. I have to be honest, her question took me back a little bit. Even though she beat me to the punch, and even though her question was in regards to something I already do with all my marketing, I had never received an email asking the question of "Why it took so long." I won't spill the beans just yet, but read on and I will explain a little further down.

3 Keys to Building Lasting Relationships with Your Visitors:

Develop your site with Purpose. Every marketer, Affiliate, Internet, Network, whatever your discipline, should have a "Purpose" that directs the content, banners, links, categories, widgets or whatever is displayed on your site. When people find YOU, do they see one big ad, or do they perceive value by how your site meshes?

Let me give a quick example: If you are an Affiliate Marketer and you have a banner display that promotes a program or product you sell, the purpose of that banner, from your perspective, may be to add income to your bottom line, but if that banner display doesn't match your overall theme, if that banner program or product is not interwoven within your content, page titles or links, then your visitors may see that as just another advertisement.

I visited a site recently where the theme and purpose was all about healthy living, actually a very nice site, but right at the top, on the right side, was a long affiliate banner for Free Web Hosting. I thought that was kind of odd, let alone it was nearly 5 inches tall. Does web hosting and Healthy Living match? Do other visitors wonder the same question? First impressions count, most times you only have about 3 seconds to convince your visitor to stay, how do you use those 3 seconds?
Write with Passion: Most marketers understand that "Content" is king, but what about content draws your readers in? What is it that keeps someone on your site for more than 15 minutes, reading, learning and commenting? It's your "Passion"!! Yes, what you write about, how you spell or misspell words and the overall flow makes a difference but to really draw someone in and keep them coming back for more, you have to relate with that person on a different level. You have to imagine, while your typing, that you are right in front of them talking away, smiling, waving your hands with gestures, persuading them that what you are saying can make a difference.

If your words are not pulling your readers in, it might be a reason that returning visitors are down, comments are only left once in a while and your RSS readership hasn't reached the level you are seeking. Passion can be seen and felt, even through words, master it and you might just see a new level of connection with your target market.
Build Relationships through Persistence: If you read my last post, "Instilling Leadership in our Children", then these three points might just ring a bell. These are the 3 P's, Purpose, Passion and Persistence, that I use to build my business and teach my kids to make them better leaders in our community. But "Persistence" is a trait that takes focus and consistency before the fruits of your labor begin to emerge.

This is where my story continues from the beginning of this post. I mentioned earlier that I had received an email from a young lady who had left a comment on one of my posts. Her question was, "Mike, I notice you responded to all the other commenters on your post, but not mine, how come?" WOW, what an email.

You see, she had been a constant visitor, reading, learning and then commenting, but to her, my response to her comment meant something. It meant a connection, one that she was looking for. How many of your visitors leave a comment and then check back the next day to see if you responded? Might be more than you think.

What was great about this email was that responding with a comment to my commenters has always been my practice. If they took the time to share their thoughts, views or opinions, I want to take the time to thank them and share any more advice I can. That is how Relationships are built. Luckily this young lady beat me to the punch, I was a little behind in responding to some comments, and a few hours later she would have seen my response.

Persistence doesn't have to mean that you create posts or pages 5 times a week, it means that the little things make big differences when building relationships with your visitors. Those visitors might someday be business partners, customers or life long friends, but first you have to develop those relationships.

Try leaving a comment response to every person who took the time and effort to share their thoughts about your content and if you really want to Build a Lasting Relationship, visit their site if you are able or send them a personal email thanking them for their time and comment.

Passion-Purpose-Persistence, learn how to develop your marketing plan with these three philosophies

Sincerely,

Mike Witt

In case you missed here are two other posts to help you in building your Home Business:

Branding YOU Through Attraction Marketing

Lead Generation Through Social Networking

Mike Witt |

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Sunday

30Nov2008

No-Follow Web Links-When is Search Engine Rank not the only Reason!

It's not a secret that "No-Follow" and "Do-Follow links can affect the Search Engine Rank of a web page or blog, but are there times when Page Rank is not the determining factor in an Online Marketing plan?

How Do You Know if Your Links are going to be "No-Follow" on any given Website?

Knowing whether or not your links are Follow or not can be very important when making decisions to expand your business in a certain direction. Take for example Squidoo. A perfect site to expand your marketing message by creating lens's about your expertise, business, passions or hobbies. Like any other part of your marketing plan, Squidoo can be used to drive targeted traffic to your site, blog, lead capture pages or other material, but most don't realize that Squidoo's content is mostly made up of "Do-Follow" web links. This gives you a great venue, not only to share your message and further the branding process, but to take full advantage of the positive Search Engine Rank capabilities with "Do-Follow" web links.

Squidoo is just one of many sites that a marketer can take advantage of positive link following to share their message, but if you use sites like Facebook and Twitter, your "Link Love", as some call it, is not so positive. Many social networking sites, like these two, use the "No-Follow" rule, but how do you know which is which?

If you use the Free web browser, Mozilla Firefox, you can install an extension that allows you to see if a website uses "No-Follow" or "Do-Follow" links. If you only use Internet Explorer, you might be missing some excellent benefits that Mozilla offers Internet Marketers including the extension Mozilla Search Results. This extension allows you to see many things about a site you visit, including the following of links and how they are structured.

Why would your Internet Marketing Strategy need to include Site's that use "No-Follow" Links?

I recently read a post by a prominent Internet Marketer who talked about these two link following scenarios and "Why you Shouldn't use any Marketing of Links unless they were Do-Follow." I understand the relation to Search Engine Rank, but if you cut out all the avenues and connections that can be made, soley on the reason that "No-Follow" links might hurt you, will you miss the chance for more targeted traffic?

One area that was discussed in detail from this prominent marketer referred to "Leaving Comments on Blogs" and how he only leaves comments when the site allows "Do-Follow" links. But what if that site is appealing to you? What if the post is compelling and you want to share that with the author? More importantly, what if you want to connect with that author and their readers?

Attracting targeted visitors requires a level of connection with people. When you provide value in your message, whether it is a HubPage, Squidoo Lens, Blog Post, Ezine Article or Twitter Tweet, people recognize it and will want more. Commenting on a person's Blog is no different. Providing a valuable note by letting the author know they did a great job, or interjecting a new thought, or even sharing a similar experience that you related with, shows that author and their readers what you are all about. When you leave your link, it gives those people a way to find YOU. Should it matter if it is "No-Follow" or not?

Internet Marketing is about blending what you offer across many fronts. Leave one piece of the puzzle out and you might miss that next sale, Opt-In Lead, Business partner, or life long friend. By focusing your efforts on Attracting your visitors through value instead of only worrying about Page Rank, might just move your site or blog to the top of the Search engines naturally.

To Your Success,

Mike Witt

Effective E-Mail Marketing

Attraction Marketing Training

Mike Witt |

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Monday

17Nov2008

Internet Marketing-When is it Important to Track Your Message?

Tracking your Internet Marketing, strategically, can be a key to learning whether your message is valued by your readers. A successful message might be measured by the comments on a post, unique hits to your site, opt-in subscribers to a newsletter or even sales, but the hidden signs of success are much harder to see, unless you are tracking what you share.

How do you track your Message to know if Visitors find Value?

Providing value in your message is what brings readers back and when unique visitors turn into returning visitors the other parts of a successful Internet Home Business will begin to happen. But how do you really know if the ticks on your hit counter are connecting?

Most On-Line Marketers understand how to include URL links in their posts and content, but if you aren't sure how many visitors use those links, how will you really know if your words made a difference?

In a recent HubPage on how to track your online marketing, I share a FREE tool that will help turn any website URL into a shorter tracking URL which can be used in any situation. What's great about this tool is that it automatically saves a list of all URL's that you create, great for future use, and automatically tracks all clicks on that URL, unique and returning. It's a powerful tool with many other features, and if you are building your home business on a budget, the price can't be beat.

What Internet Marketing Venues make Sense to Track?

Not every avenue that you use to build your online business needs to be tracked, but there are a couple that every marketer should focus on.

1.) Blog posts can be an excellent way to track your message. If your asking your readers to follow a link to another post, site, lead capture page or affiliate product, then that is the type of link that could be tracked. Knowing how many visitors clicked on that link will tell you if your content was compelling enough.

2.) Social Networking is another must in strategically tracking your message. With sites like Twitter and MyBlogLog the amount of characters available to share your message is short, 140 with Twitter, but more importantly, the need to see if your community is truly following can help with future communications. Social Networking is a major tool in sharing what you have to offer so if you track certain messages it will help you in determining what's working and what's not.

3.) Email Marketing is the #1 place where tracking is critical. It's one thing to know what our Opt-In subscribers want from you, it's another to know if they are really listening. Email Marketing is about one thing, providing value and expertise to those that have asked to receive it. It's a way to personally communicate with people who see you as an individual they can learn from. If you provide links to things that you sell, or just more content on your site, by tracking those links you get a better idea of how your message engages your list and helps with future email communications.

Will Tracking your Online Marketing create Success?

Tracking in itself won't create success, but what it can give you might just lead you closer to that goal. Every marketer looks for ways to differentiate themselves from the guy or gal next door and by tracking those critical areas of your marketing plan, it allows your customers a way to tell you that they like what you provide.

Remember, value is the key to convincing your Unique Visitors to convert to Returning Visitors and when that happens, ticks on the hit counter go up, Opt-In subscribers rise, comments on your posts skyrocket and SALES begin to happen!!

To Your Success!!

Mike Witt
Your Financial Freedom

Mike Witt |

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Tuesday

04Nov2008

Internet Marketers vs Network Marketers-An Epic Battle or Merging of Unique Abilities?

As the shift in Network Marketing, from offline to online, takes shape, Network Marketers are scrambling to find their place in the Internet Marketing world, but are the two disciplines butting heads or is there a melding of talents and skills that could enhance each others endeavors?

Recently I ran across a post from Elizabeth, a mutual friend and internet marketer, shared some thoughts about the Differences between Network Marketing and Internet Marketing. Elizabeth shares that at times it is hard to distinguish between the two when viewing the vast array of business opportunities online today and I agree, it can be very confusing at times.

Elizabeth has some great insight in sharing this point with her readers, because the Network Marketing industry is slowly seeing the value and capability of what the internet can do, and as more Network Marketers flock to find their place in cyber space, it will be critical to help both disciplines co-exist.

Can Both Internet and Network Marketers Learn from Each Other?

What is unique about this tangle of the two disciplines is that each side has talents and skills that both can utilize. Network Marketers are highly skilled at communicating one on one with people and Internet Marketers are highly skilled in attracting customers and communicating via email marketing. Network Marketers typically represent high quality, tangible goods or services and Internet Marketers typically represent high quality, tangible information products that compliment these goods and services.

These are only a few of the many skills and abilities that both sides offer, but can you see how, if merged together, the limits on creating or expanding a Home Internet Business could be endless?

Is Internet Network Marketing the Wave of the Future?

This new term, Internet Network Marketing, is creeping up in posts across the internet. What is so unique about it? Well, it represents the slow shift of Network Marketers realizing the power of Internet Marketing in building a successful business and having the tools to teach an organization to do the same.

One of the shifts is due to the large number of Network Marketers who are tired of the older methods of cold calling, buying expensive dead-end leads, late night hotel meetings, or bugging friends and family to buy their products or join their business. Ann Sieg, an industry leader in Network Marketing, and author of the "The 7-Great Lies of Network Marketing" shares the challenges people wrestle with and how attraction marketing principles combined with Internet Marketing can turn those frustrations into results.

One thing is for sure. Over the next few years more and more Network Marketers will be making the move to online marketing. What is critical to their success will be in large part due to the training they receive on Internet Marketing.

Will there be an epic battle between both marketers? I don't see that. What I do see in the future are both powers working together to enhance each others abilities and expanding the capability of the average person to build a successful online business that will grow for years to come.

Sincerely,

Mike Witt

Mike Witt |

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Monday

27Oct2008

Building a Business from Home Creates Fear for Many

If your goal is to Work from Home building a business then this one hint might help you realize your dream a little faster. The number one thing that stifles a successful business is FEAR.

Fear can rear it's ugly head in different ways and how we deal with that fear can sometimes determine our success within the many facets of our business. Let's look at some of the Top Fears of Building a Business from Home:

Fear of Failure
Fear of Rejection (friends, family, people you know)
Fear that I don't have the skills (computer, internet, website building, email marketing, etc.)
Fear of Financial Freedom

Fear of Failure: This fear is probably the most prevelant for the Home Business owner. As a society we are conditioned and taught that working outside the home, generally for someone else, is the norm. Don't get me wrong, we need private business, we need restaurant's and Movie Theaters and Hospitals, and we need folks who help those employers operate successfully, employees. So it's natural for people to fear the unknown, or fear something they haven't yet experienced.

But if you are planning on creating a home business or are in the midst of it now, you need to be able to channel this emotion in a positive direction. Fear of Failure generally stops people in their tracks and unfortunately it typically stops them just before the light begins to shine. Failure is inevitable but those that move beyond it are the ones that see great success. Channel your fear and failures into forward momentum and then look back on them as a learning tool for the next round.

Fear of Rejection: Rejection is a normal cycle of human life. But when that rejection comes from people we know, it can cripple our egos and allow our minds to begin wondering if what we are doing is worth it. Take for example Network Marketing. Most new distributors are excited about the possibilities and are told to rush right out and share their new found products and opportunity with all their friends and family. What typically happens? For most, it's a lot of NO's. After about a dozen rejections from the people they know and love, they start to question whey there are involved. What happens then, they Quit.

Rejection is a natural reaction to something we don't understand or know much about. What is key to the Home Business owner is follow a system that markets you through attraction and leave rejection in a place that you never see or know about.

Fear that I Don't have the Skills: This is an easy one to solve, but can be a huge deterrent to forward movement in your business. Yes, there are many parts and pieces to a successful online home business, but what is great about each of those pieces is that anyone can learn and apply them. If you have never worked on the Internet before, you can be taught. If you have never built a website or blog, you can be taught. If you have no clue how to market by email, build a lead capture page, monetize your content or optimize for the right keyword, this can all be learned and is not difficult at all.

Will it take time, you bet, but let me ask you a question, "If it took 6 months to learn the basics of building a work at home business that produced a viable income, would it be worth it?" What if it took a year, and you could potentially replace your full-time income from the J.O.B.? Would it be worth it?

If your answer is yes, then all you need is the right training to build your home business.

Fear of Financial Freedom: What is amazing to me is that people dream of being financially free, whatever that means to them, but yet they fear the path to get there. Financial freedom looks different for all of us, but to fear your ability to create it means you will never get off the ground to experience it.

One thing that I learned early on is that money is not a bad word, it only sounds bad when it is used for the wrong things. Don't ever fear making money, it's what our economy and world functions around. The challenge is to use it wisely and invest back in your business and yourself.

Now that you are aware of what fears drive your emotions and actions you will have a better handle on how to react and how to move forward past what ever road block stands in your way. Building a business from home can be a rewarding experience but you have to stay in the game long enough to reach success.

If you need help to get going, I would be happy to be your online guide.

Mike Witt |

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